![]() ![]() Such scholarly interventions, driven by concerns arising from feminist, queer, and critical race perspectives, pry open the sealed black box of authorship and envision new ways for conceptualizing authorial function.Īlong similar lines, the practice of branding has received significant academic attention in recent years. Far from concerning itself solely with the auteur-as-genius paradigm formulated by critics like André Bazin in Cahiers and Andrew Sarris in “Notes on the Auteur Theory,” more recent scholarship foregrounds the crucial roles that media workers, paratexts, and fans play in authoring media objects. The concept of authorship in the media industries has undergone significant changes since its inception in film criticism. ![]()
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